Staying social during Coronavirus is so important. All this talk of social distancing doesn't mean you have to distance yourself online. It’s safe to say that we are in turbulent times. I’m already sick of saying that but let’s face it, there’s a lot of doom and gloom out there. Businesses are...
How to be successful on LinkedIn. Now that’s a minefield. Every day, someone asks me ‘How do I get leads from LinkedIn?’ or ‘What do I have to do to get noticed on LinkedIn?’ The truth is. It’s not rocket science. It’s about showing up, being present and doing the right...
What is social selling? Social selling does what it says on the tin. It’s about selling in a socially accepted way. It’s not about throwing out sales messages constantly. It’s about being able to sell yourself without the direct pitch! We all know that social media provides a fantastic sales opportunity for your business but...
We often get asked why stories should be included in your social media strategy. With the constant changes to social media algorithms, it can be hard to keep up. It’s getting more and more difficult for businesses to reach their target audiences with their organic posts but there are certain...
Optimising your social media profile is key to being found by your target audience. It’s not good enough to just set up a business page or a personal LinkedIn profile and hope for the best. So many small business owners ‘set up and run’ when the reality is, unless you put...
Branding is a must for your business yet it's overlooked by many. Small business owners tend to think of themselves as a business and not a brand and that could be the difference between making and breaking your new venture. A lot of people think that brands are the huge, well...
As a small business owner, knowing how to create the best content for your target audience is vital. You may offer your customers solutions through the products or services you promote and sell but not all solutions are for everyone as different people have different needs and wants. Small business...
Seriously, if I get one more direct message!!! Listen, I know we’re all on this platform to do business. I know we want to sell our services and be millionaires by the time we’re forty (I missed the boat on that one), but there are ways to do it. Tell me something,...
Content. Love it or hate it, we all have to create it. (I didn’t mean to make that rhyme). Regardless of the size of your business, social media is one of those things you just have to do. The question is, do you do it well? A lot of people make the...
"Your post is trending" on LinkedIn is becoming a popular topic and I thought it was time we covered it. Now keep in mind that I wrote this at 7am on a Saturday morning, there has been a complete lack of sleep over the last 72 hours due to a nasty...
Why is my blogging reach lower? It's a question we get asked a lot. You’ve bitten the bullet and finally written a blog for your business. It took you months to get around to it and you overcame many challenges such as; Time Courage Confidence Knowledge You may have even invested...
Understanding your target audience is vital to any successful marketing plan. Every day, we ask the question, ‘who is your target audience?’ and unsurprisingly, we are often met with the answer, ‘everyone’. Unfortunately, if you target everyone, you target no-one! Doesn’t seem to make sense, does it? Except, it really does! [caption...
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