Staying social during Coronavirus is so important. All this talk of social distancing doesn't mean you have to distance yourself online.   It’s safe to say that we are in turbulent times. I’m already sick of saying that but let’s face it, there’s a lot of doom and gloom out there.   Businesses are...

What is social selling?   Social selling does what it says on the tin. It’s about selling in a socially accepted way. It’s not about throwing out sales messages constantly. It’s about being able to sell yourself without the direct pitch! We all know that social media provides a fantastic sales opportunity for your business but...

Understanding your target audience is vital to any successful marketing plan. Every day, we ask the question, ‘who is your target audience?’ and unsurprisingly, we are often met with the answer, ‘everyone’. Unfortunately, if you target everyone, you target no-one! Doesn’t seem to make sense, does it? Except, it really does! [caption...