We never thought we would use the terms “social media” and “a global pandemic” like Covid-19 in the same sentence but here we are. But then, it’s 2020 and let’s face it, there’s not much that can surprise us anymore. It’s brought its challenges. In fact, it’s brought us the biggest business...

Hide all you like but video marketing is on the rise and nothing you can do will stop it. There’s no getting away from it. Ever heard the saying ‘If you can’t beat them, join them’? Well, I’m throwing that right at you. Because if you’re not getting behind video marketing,...

Putting the time into finding your target audience is often missed by companies of all sizes. Business don’t put enough time and effort into finding and understanding their target audience which ultimately results in missed opportunities. Knowing who your target audience is and more importantly, understanding how they tick and what...

We often get bogged down with analytics and what to measure on LinkedIn and other platforms and the truth is, there’s very few things that are important. The fact is, it is extremely difficult to measure your ROI when it comes to social media because so many of your clients will...