We never thought we would use the terms “social media” and “a global pandemic” like Covid-19 in the same sentence but here we are. But then, it’s 2020 and let’s face it, there’s not much that can surprise us anymore. It’s brought its challenges. In fact, it’s brought us the biggest business...
We get asked a lot whether or not it’s worth having a LinkedIn business page and the simple answer is, yes! It’s a controversial one. Many experts will tell you it’s not worth the effort. Very few people see the posts, LinkedIn itself doesn’t really back it and it’s a lot...
What is LinkedIn SSI? In short, LinkedIn SSI is a tool that can be used to track your performance on LinkedIn. In theory, the better your score, the higher your profile, the more people are seeing your posts and the stronger relationships you are building. LinkedIn SSI (Social Selling Index) is a...
Getting engagement on your Facebook business page can be a tricky. Gone are the days when you could post anything and everything and expect it to go out to the masses. These days, you have to work at it. That’s not a bad thing. Facebook algorithms are developing all the time and...
Writing a social media marketing strategy is something so many businesses fail to do yet it’s one of the most important things a business can do to ensure they stay ahead of the game. Having a strategy not only helps keep you on track but it sets out clear goals that...
How to get followers on social media can be tricky. But ultimately, with the right strategy, it’s perfectly possible to build a great following with quality people. That’s the key. There is no point to having thousands of followers on social media if they aren’t right for you. You could spend...
What analytics to measure on social media is always a hot topic in our industry. Unfortunately, there are a few agencies out there that who send lovely, flowery reports to their clients every month in the hope that they will be ecstatic at the seemingly great results when in reality,...
What is blogging and why is blogging for business so important? In short, it's a series of articles that inform and educate the reader and blogging for business can establish you as an industry expert. In any business, there are three types of personalities when it comes to the sales process. Person one...
Hide all you like but video marketing is on the rise and nothing you can do will stop it. There’s no getting away from it. Ever heard the saying ‘If you can’t beat them, join them’? Well, I’m throwing that right at you. Because if you’re not getting behind video marketing,...
Putting the time into finding your target audience is often missed by companies of all sizes. Business don’t put enough time and effort into finding and understanding their target audience which ultimately results in missed opportunities. Knowing who your target audience is and more importantly, understanding how they tick and what...
We often get bogged down with analytics and what to measure on LinkedIn and other platforms and the truth is, there’s very few things that are important. The fact is, it is extremely difficult to measure your ROI when it comes to social media because so many of your clients will...
There is always a lot of confusion as to whether you should join groups on social media. Marketing professionals will tell you to do it and with good reason. Groups are a fantastic way to show your expertise and get your name out to the right audience. Of course, it’s not...
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