Hide all you like but video marketing is on the rise and nothing you can do will stop it. There’s no getting away from it. Ever heard the saying ‘If you can’t beat them, join them’? Well, I’m throwing that right at you. Because if you’re not getting behind video marketing,...

Putting the time into finding your target audience is often missed by companies of all sizes. Business don’t put enough time and effort into finding and understanding their target audience which ultimately results in missed opportunities. Knowing who your target audience is and more importantly, understanding how they tick and what...

We often get bogged down with analytics and what to measure on LinkedIn and other platforms and the truth is, there’s very few things that are important. The fact is, it is extremely difficult to measure your ROI when it comes to social media because so many of your clients will...

We often get asked 'Are hashtags important?' But before we go into that, let me just make it clear that they don’t work well for all social media platforms and they have to be used correctly. There is often a lot of confusion around hashtags and there is nothing worse than...