We often get asked 'Are hashtags important?' But before we go into that, let me just make it clear that they don’t work well for all social media platforms and they have to be used correctly. There is often a lot of confusion around hashtags and there is nothing worse than...

The thing about Twitter is that many businesses still think it’s not an effective platform for businesses to promote their services. They think it’s too fast or it’s a platform for moaning but it doesn’t get you noticed, so why bother? The problem with that is, it’s simply not true. Twitter is...

Social selling does what it says on the tin. It’s about selling in a socially accepted way. It’s not about throwing out sales messages constantly. It’s about being able to sell yourself without the direct pitch! We all know that social media provides a fantastic sales opportunity for your business but what most business...