The Thing About Twitter
The thing about Twitter is that many businesses still think it’s not an effective platform for businesses to promote their services. They think it’s too fast or it’s a platform for moaning but it doesn’t get you noticed, so why bother?
The problem with that is, it’s simply not true.
Twitter is still an amazing social media platform for your business, you just need to know how to use it.
Like LinkedIn, many people are afraid of it. They think because it moves so quickly, it’s impossible to keep up.
Again, this is simply not true.
There’s no denying that it does take time. To really be effective, you need to put some effort into it but the thing about Twitter is….it’s worth it!
So, how do you get the most from it?
Here are my top tips for getting noticed.
Start with your Twitter profile
Having a great profile is a must for Twitter. From your profile picture to cover photo to your bio, it needs to be catchy and attention-grabbing.
Make sure your profile picture fits. Use free tools such as Canva to correctly size your image for maximum impact.
Your bio needs to be short and sweet. It needs to grab attention immediately. You only have 160 characters so make them count.
Start following industry leaders
Look for high profile people in your industry. There are reasons for their success. Start following them, keep an eye on their content and engage with them.
Do everything you can to get their attention. If they acknowledge you, so will their followers. Listen to what they are saying. What gets them great engagement? What can you do that would work for you?
Look at their profiles. How do they look? How often are they posting? What audiences are they appealing to? These are the people to watch.
Engage with your followers on Twitter
The thing about Twitter is that your followers aren’t interested if you just post and run. They want to know you care about what they have to say. So, thank them for liking, commenting or retweeting. Thank them for following you and get involved in their posts.
If you want something from your followers, then you have to give something back to them.
Don’t overload with hashtags
There is a common misconception that you have to fill your posts with hashtags. Wrong! Despite the fact that Twitter was pioneering in making hashtags work, it doesn’t mean you have to overdo it.
In simple terms, if you use too many, your message gets lost and your post looks fickle. Use two to three as a maximum. Pick ones that are relevant to the post and popular. Do a simple search on Google for popular hashtags and use the ones that mean something.
If you have your own personal hashtag, make sure you include that in all posts.
If you want to get people’s attention, then tell them. Use their Twitter handle and mention them in the post by using the @ symbol. This will go directly to them. If you’re lucky, they may acknowledge it and retweet.
If that happens, it will go out to their followers too. They will see that you’ve been endorsed and may be inclined to follow you too.
Be visual on Twitter
Businesses tend to think that Twitter isn’t the platform for images and videos, and they couldn’t be more wrong. With only 280 characters to play with, the more visual, the better.
If you are using an image, make sure it’s sized correctly otherwise you may find that you lose half of it. Again, use tools like Canva to help you resize and get creative.
Videos are very effective although they need to be kept short. If you want to use a longer video, edit it within the platform to show the most powerful part and then put a link in the post for the full experience.
Unlike other social media platforms, Twitter doesn’t have an issue with links. It is happy for you to lead your followers onto another site to get your message out there.
This gives you an opportunity to direct them to your website, blogs, YouTube channel or other social media platforms.
Use this, it’s a great way to show people what you’re about.
Target your message to your Twitter followers
The one thing businesses tend to forget when it comes to Twitter is that their message needs to land somewhere. It needs to mean something to someone and provide an emotional connection.
Don’t forget about your target audience. If they are hanging out on Twitter, make sure they see your content. The only way to do that is to create content that appeals to them.
Don’t write posts for the sake of it. Just because this is fast-paced, doesn’t mean you can dump anything and expect it to perform.
If you are struggling to come up with content then why not join our content club. It’s free right now!
Ask and you shall receive
Don’t be afraid to ask for help from your followers. If you want them to retweet your posts, ask them! If you want people to follow you, ask them! If you want people to comment, ask them!
Twitter is a great platform to get people engaging but you have to tell them what you want.
Twitter and LinkedIn work really well together. Make sure you have your LinkedIn settings set up so you can post to Twitter.
As much as we don’t advocate cross-posting across platforms, if you want to give a lengthy message but don’t have the space to do it, this is a great way to get your message out there.
Post it on LinkedIn first and then share it to Twitter. It will generate a link which will lead your Twitter followers to your LinkedIn profile so it’s a win, win!
Measure your results on Twitter
Keep an eye on your analytics. Twitter provides great detail on your statistics so use them. Look at what’s performing and what isn’t and make the changes necessary. You can even track your engagement rate!
Short & sweet
You only have 280 characters so use them wisely. Keep your tweets short and sweet but deliver a powerful message. Grab people in the first sentence, add a great visual and use a popular hashtag.
Twitter has its own in-house scheduling tool. This is a great way to post little and often. Plan your social media on a weekly basis and then use Tweetdeck to schedule your posts throughout the week.
It will save you time and all you will have to do is pop in a couple of times a day to track engagement and engage on other posts.
There is a fabulous trend on Twitter. Twitter hours can be found by location or industry. These are a brilliant way to get your voice heard and start new relationships. Find out when relevant hours are on and get involved.
Use the time to promote your offers and services but remember to get involved in the conversation. These hours are for communication so make sure you are engaging with others.
The thing about Twitter is that it can be fickle. You will lose followers and gain at the same rate. The key to keeping them is great content, consistent posting and getting involved as much as you can.
Happy tweeting and you know where I am if you need me.