01 Apr Blogging & Vlogging for Business – Your “how to” Guide
What is blogging and vlogging and why is it so important to your business?
Imagine that there are three people in your business;
Person One – A gentle personality. Has great customer service skills and would take time to get to know your prospects.
Person Two – A confident individual who would have no problem delivering a sales pitch. They are unlikely to build a great relationship as their focus will be on their next sale. Both are assets to your business but between them, you are missing one key element.
Personal Three – The middle man. The one who will take the prospect on a journey. They will gently ease the prospect from person one and lead them to person two by offering them valued advice and building trust. This is your blog/vlog!