Workshops

As well as regular training courses, we will be running short workshops. These are a convenient and cost-effective way of getting to grips with the basics.

 

All workshops will be fun and interactive, and you will walk away with a much better understanding of your chosen subject.

 

All workshops are priced at just £20 but very limited spaces will be available on each.

Facebook Ads

Date: Friday – 27th September 2019
Time: 9:30 – 11:30
Location: Rushden

Are you planning to invest in Facebook advertising in 2019? Perhaps you have done the odd boosted post but you are not really sure how well it’s gone?

Maybe you are completely new to paying for advertising on Facebook?

This workshop is aimed at business owners who are looking to discover the potential with Facebook Advertising. In the workshop you will learn:

* How to create an effective advertising strategy

* What you need to get started; including Business Manager, The Facebook Pixel, and optimised landing pages

* Choosing the correct objectives and budget

* How to create an advert that converts on Facebook

* How to measure the success of your adverts We will be demonstrating exactly how to set up an advertising campaign and there will be plenty of time for a coffee and a chat about your current ad campaigns.

Google My Business

Date: Friday – 11th October 2019
Time: 9:30 – 11:30
Location: Rushden

Would you like to be at the top of Google for local search results? Maybe you have wondered how other businesses have successfully managed it?

This workshop is for business owners who are looking to harness the power of Google. You will learn how to:

* set up and verify your page

* Use Google My Business to be found by your local audience

* Boost your number of reviews and how to use them to build trust

* Deal with negative reviews

* Make it easy for customers to contact you

* Get your business listed in google’s 3-pack You will need to bring your laptop, a digital photo of yourself and your logo.

LinkedIn Sales Navigator

Date: Tuesday – 22nd October 2019
Time: 09:30 – 11:30
Location: Rushden

Sales Navigator is a powerful sales tool if used correctly. Have you signed up for your free 30-day trial and let the time go by without utilising it? During this whistle-stop tour, we will show you;

– How to use your free trial

– Optimising your profile for leads

– How to build a leads list using lead builder

– Looking for trigger alerts in your Sales Navigator feeds

– Effective messaging

Bring your laptops. This is an interactive and practical workshop that will have you raring to go!

Creating Video Content

Date: Tuesday – 12th November 2019
Time: 09:30 – 11:30
Location: Rushden

With 81% of businesses now embracing the world of video marketing, are you being left behind? This workshop will show you;

– How to record an effective video using your smartphone or tablet

– Subtitling

– The different types of video content

– What software to use.

Bring your phones, this is an interactive and practical workshop and you will walk away with your first recording.

Content Creation

Date: Friday – 29th November 2019
Time: 9:30 – 11:30
Location: Rushden

One of the biggest challenges small business owners face when it comes to social media is what to write about and where to find the content. During this workshop, we will focus solely on your individual businesses and the type of content you can produce. We will look at;

– Where to find the content

– Where to post it

– Videos

– Blogging

An interactive and fun workshop with plenty of practical solutions.

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